Examples of Misleading Ads

- Minimum Charges: An ad states that long-distance calls cost only 5¢ per minute. However, there might be a minimum charge of $1 per call. 1 minute call = $1.00.

- Geographic restrictions: An ad states that long-distance calls within the U.S. are 5¢ per minute. However, this rate is only available between 9 p.m. and 6 a.m., the “offpeak” time period. Calls at other times will cost more.

- Time Restrictions: An ad states that a rate for long distance is 5¢ per minute for “off-peak” calls.However, this rate is only available between 9 p.m. and 6 a.m. Calls at other times will cost more.

- General tips to avoid being mislead: Keep the advertisement. Keep all written material. Keep your bills for several months. Talk to a customer representative before signing up for service. Ask for all information in writing. Ask if the company offers information in your native language.

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